Implementing a branding initiative takes time.

Published

Under ideal circumstances, it takes a University three to five years.

鈥溇派� took a giant leap with the introduction of its new website. But there is more to be done on campus to help faculty, staff and students convey the University鈥檚 brand,鈥� said Communications and Marketing Director Aaron Martin.

鈥溾�淣ext, we鈥檒l concentrate on our external audiences and enlist the help of our alumni to continue to convey who we are. We have a cadre of graduates who are passionate about their university and will be valuable ambassadors.鈥�